A POS system “helps you run your small business by speeding up transactions, simplifying daily tasks, and securely accepting the latest payments.” Today we’re going look at the Clover cash register payment system. We’re going to talk price, where to get it, why you should get it, and when you shouldn’t. We’ll also go over avoiding some small business pitfalls with Clover. Let’s take a look at how these POS systems work and why these terminals benefit you.
In this article:
- Clover POS system pricing
- Pricing pitfalls
- Where to get a POS system for small businesses
- Perks to Using Local Reps
First off, let’s get into general pricing. We all know the different stations for the Clover POS register. We have the Clover Station which comes with a thermal printer. I have received an inside tip about this recently. The Clover thermal printers can be swapped out and interchanged between Stations, whereas the Station cannot. I have not confirmed that , but one client was able to sub out the thermal printer. So, if you have a broken thermal printer and your provider tells you that need to buy a whole new Station, that’s not true. Keep this tip in mind to save you money in case any of your employees breaks your POS system.
In terms of price, the Clover Station typically runs anywhere between $500 to $1,500 depending on who you get it from and what else they’re going to be providing you. The Clover Mobile, the Clover Mini, and the Clover Flex all run about anywhere between $300 and $800. That is a pretty fair expectation for pricing for these POS systems for small businesses. The Clover Go is offered mostly for free, though sometimes people charge depending on the number of units going out and the amount of volume. I think you might be able to negotiate based on your situation as to how you can get some of those units for free.
Case Study: A hauling company on the East Coast recently expanded into towing services, and we outfitted their whole force fitting all of their trucks with the Clover Go POS systems. Their truckers can now add services instantly on the side of the road if there are additional services needed while they’re performing some other service. It’s been a real benefit to them with creating and capturing additional revenue and profit.
I am partial to the Clover Mini POS system. It’s honestly one of the biggest values in payment processing and one of the universal solutions in payment processing because of its technology and platform. Also, where this would create the most value is these instant replacements. Say you have an old credit card terminal that doesn’t do chip or PIN debit, by utilizing those two features alone, you will save a drastic amount of money. Stack on adding a processor or provider that’s going to give you great pricing and has the ability to do that, this could be a very fast, simple, and easy solution. So, one of the best investments you can make with your small business is the Clover Mini POS system. You should expect to pay between $300 to $500 for that device.
Most of the time you’re going to find that pricing for POS systems for small businesses falls into one of three different categories: You get it for free, you lease it, or you buy it. Sometimes renting is available—it’s an option with us. There are a lot of benefits to leasing. What we’re going to go into now.
One of the pricing pitfalls to the Clover POS system is in how you buy it. If you start with a Station and lease it, you can end tied into a leasing commitment that is thousands of dollars without knowing for sure if Clover is the best fit for you. It’s good to ask for a 30-day trial, money-back satisfaction guarantees, all of which Orange Sock provides, as do other providers. Based on the experiences I’ve had, most of the issues with Clover surround leasing because it isolates your options.
There are three different ways to get a Clover POS system: from the bank, an online or phone provider, and face-to-face with representatives.
There are pros and cons to all three of these options.
Banks. For a bank, there are three understandings to have: you have a trusted name, it’s based on a relationship that you already have, and that’s all-in-one so you can get additional services from your bank— loans, lending, higher amounts of lending. Most cash advances tend to be challenging, but not all of them. Through providers, banks can have lending power so you might have a strong relationship there. Some of the cons are the pricing and most often banks are outsourcing their merchant’s services and the point-of-sale side of things. So the person that you may be interacting with may not be who would serve you on a day-to-day basis with your merchant account.
Here’s an insiders tip: For about $10,000 a year, any provider can put their name on a merchant’s statement. This is an all-inclusive statement and most of the time it’s an easy thing to get a company logo on your merchant statement that comes to you from your provider.
What does that mean? It gives it a sense of achievement and clout that a provider may not necessarily have. Most banks will run that route, will have their name in the corner of your statement, but everything to do with that merchant account is all outsourced. I’m not necessarily against that setup. I don’t think it’s a con to everybody, but it is something that you should be aware of so that you know that what you’re looking for, what your needs are, and where you should go to get those met.
Online and phone. This is probably where most people get their distasteful and crappy reputations about merchant services. These are the people who blow your phone up in the middle of your lunch hour at a restaurant. They ask if you want to save two pennies on a couple transactions a month. Then they argue with you to get statements—usually being belligerent, aggressive, and rude in the process. I try to avoid that by all means necessary. I think all sales professionals can relate. When we act like sales professionals with ethics and with standards, it makes everybody look better. It creates a better trusting relationship for everybody. It allows people to see the products and services that add value to their business. Those products increase their bottom line.
When it comes to online and phone sales, I would say do double your homework. Make sure you know the company’s reputation very well, and I would tell them “no” just for fun. And this is from a sales professional. It’s OK to tell someone that you want to think about it and for all the right reasons. I’m OK with that, too. What that does with online/phone salespeople is it gets them into a different mindset. So here they are attacking your business wanting your merchant services. They want to sell you Clover. They’re blowing your phone up. Or maybe you see all the online ads. You call them up, and they want to close aggressively.
When you shift gears and you’re moving in the direction of closing, stop and redirect. Most sales professionals who are afraid of losing the sale will lunge at you. and they’ll claw, grab, and throw. And that’s when it becomes an unprofessional interaction. When you let people know your interest and you’re making sure you’re getting the best product for your business, professionals respect and encourage that.
So when you’re on the phone or you’re interacting with a business in any way, shape, or form online to get a Clover POS system pricing and service, ask a lot of questions and trust your instinct—those feelings inside you that say, “I don’t know if I should be working with this guy.” Nine times out of 10, those feelings are the right choices. I encourage all business and all potential opportunities that I have to do that. I encourage you to do so, too.
Face-to-face. The last place that you can get a Clover POS system is from door-to-door salesmen.This is my favorite. I like doing door-to door-sales—it’s fun. I get to meet such amazing people who do such great things with their businesses. You get to see their life and passion manifested, and see how they make money for their loved ones.
One thing about that is you get direct access to information. You have someone can meeting you, give you access to information that you want, and you get to a decision.
Pros that come with dealing with an in-person provider is some of them will be local. Not only will their services be local, but their representation and sales will be local. That’s the play that we have done here. Having someone local can can be a powerful asset to your small business. It’s good to have someone who can stop by and look at your statements and ask you questions. It’s not difficult and a local provider will be able to do that.
Make sure that should get direct access to an expert, either through the sales rep or the sales rep himself. I make a point to try to know more about my industry than any of my competitors. So if there’s a sales agent out there, I want to know more than him. I want to be at the top, I want to know everything about Clover—if it’s good, if it’s bad. If you’re dealing with the right guys, you’ll get those impressions too. You’ll know that you have access to an expert. They know payments, they know POS systems, and they know how it applies to your business.
Other benefits of working with people locally is pricing. This can big a problem for you because saving money is the number one reason why people switch. In person, local reps are typically representing a company where they can leverage pricing as they see fit. This usually means the rate is negotiable. It doesn’t matter what they offer, they can offer something less. So know that Clover’s credit card processing rates are negotiable and you can get win-win pricing.
Interested in learning more? Book an appointment with me to review your merchant pricing and to get tips on how to lower your pricing instantly with your current processor. We have some incentive programs going on now that you can learn more about.